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Creating a Parade for the Lord Mayor's Show

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In 1215, Clause 13 of the Magna Carta specified that  “The City of London shall enjoy all its ancient liberties and free customs, both by land and by water. We also will and grant that all other cities, boroughs, towns, and ports shall enjoy all their liberties and free customs.”

The Mayor representing the City of London was a new power in the land and William Hardel, the new Mayor of London, was no doubt responsible for the inclusion of the 13th Clause.

Immersed in tradition, 798 years later, the newly elected Lord Mayor of the City of London, Fiona Woolf CBE, Senior Partner at leading law firm CMS Cameron McKenna, was still required to swear loyalty to the Crown, making her ceremonial progress from the Mansion House through the streets of the City in the State Coach to be blessed at St Paul’s Cathedral and to swear her allegiance at the Courts of Law in the Strand.

The new Lord Mayor was preceded in the ceremonial parade by representatives of the City’s ancient Guilds and Livery Companies – with the support of charities, the City Police, the Armed Forces and City businesses – and is a hugely popular spectacle with the general public.


Equinox Partners were proud to have assisted the volunteers from CMS, to celebrate their Senior Partner becoming the new Lord Mayor. Fiona is only the second woman in the all the years to hold the office, so it is assured that her mission will be to promote women within City companies and to board positions in the country as a whole. Being one of the country’s leading energy and infrastructure lawyers, it was not surprising to see Fiona’s chosen theme for the show as – ‘The Energy of Life’

CMS Cameron McKenna’s strong Corporate Social Responsibility agenda ensures that employees voluntarily contribute to social programmes and pro bono legal work within the local community and schools. The Lord Mayor’s parade was an ideal opportunity to engage the staff of CMS, the schools they support and provide all with learning opportunities to enhance their experience of the day.

Winning the pitch from other organisers, Equinox Partners vision for the parade was an all-inclusive carnival style approach under the theme of 'The River of Power'. It was the main thrust of the presentation that representatives from all members of staff should have an opportunity to learn, train, perform and benefit from the experience. 

Leading the CMS Parade was the HydroPower Serpent manned by 9 members of CMS volunteer staff who swirled the Head and Body of the Father Thames flow puppet through the streets of the City.  

Then came ‘The River of Power’ – CMS staff members and their families, accompanied by the children of Whitmore Primary School displaying their home-made hats on the themes of CMS's strengths – Energy, Technology & Media, Banking & Insurance and Life Sciences & Pharmaceuticals

And there was more to come!  Rain Dancers and Swirlers from the Sarah Bonnell Secondary School were joined by CMS trainees in brightly coloured costumes and were followed by two Giant Walking Puppets – all conceived by Clare Newton and her staff at Equinox Partners.

In all, 83 members of CMS staff benefitted from Equinox Partners’ approach. Animateur, Carey English, with Robin Guiver and Polly Bennett’s enthusiastic experience as Movement Directors with the Olympic Ceremonies and the stage puppetry, ‘War Horse’, were on hand at rehearsals to cajole and support in equal measure and brought an element of professional performance to CMS’s parade.


“The energy, creativity and sheer intelligence of the River of Power has been the talk of the City and it says so much about CMS as a firm and what we all care about!  It was huge in raising our profile!  Thank you! “


9 years ago