Simple Sales Leaflet Structure
Equinox Partners were frequently tasked with delivering simple leaflets as leave pieces. By distilling down the messages into the areas shown we managed to satisfy the client's needs without unnecessary additional wording and crowding space.
Here is how we structure a sales message:
1 Strong image and cover layout.
2 Branding – keep to guidelines. In this case, we developed a simple text brand.
3 Clearly identify the audience.
4 Relate to the audience issues ("Use ‘you’ three times more than ‘we’ ").
5 Explain what you do to solve the audience problems.
6 Itemise the Benefits of your approach.
7 Provide a Case Study and Testimonials from existing clients ("Come in the water's lovely").
8 Demonstrate a clear ‘Call to Action’ and provide contact details.
9 Provide a reassuring Brand sign-off and any supporting logos from major suppliers etc.
Bank Holiday working and a rapid turnaround by our digital print partner ensured that the client was able to present these high quality leaflets to conference and seminars within the compressed timescale.
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See also our Availexe Blog (http://bit.ly/1MZZPg4)
5 years ago