Allied Irish Bank
For over 20 years, Equinox Partners have worked with their colleagues at Financial Marketing Consultants, FMCI, and have generated a significant volume of marketing colateral for the Bank's Pensions, Life Assurance and Savings campaigns.
Working closely with the life assurance division, Ark Life, together we have ensured that the materials produced have been colourful, engaging and appropriate for AIB's retail market.
Individual & Executive Pension Brochures
Individual & Executive Pension BrochuresWith their tax advantages and support from employers and Government, long-term pension arrangements are still the best way for people to save for their retirement.
Income & Illness Protection
Income & Illness ProtectionProtecting their clients’ income from illness or accident is being promoted by AIB Bank as being as important as insuring assets such as cars or homes.
Company Group Pension Plans
Company Group Pension PlansLegislation has compelled employers to provide access to pension arrangements for their staff. With their significant tax advantages, long-term pension arrangements are still the best way to save for retirement.
High Net Worth Wealth Management
High Net Worth Wealth ManagementAIB’s Wealth Management division has been set up specifically to handle their High Net Worth clientele.
PIP & PEP Savings Plans
PIP & PEP Savings PlansMaking saving for a rainy day attractive. The original theme of ‘Waking up your money’ with the Sunny character was outstandingly successful and brought significant deposits to AIB retail operation.
Ready for the Big Drop?
Ready for the Big Drop?A national pensions campaign was needed to position AIB as a significant presence in the pension market. Our initial concepts were eyecatching, but were too scary – ‘As scary as not having a pension?’.
Avoiding the Big Drop
Avoiding the Big DropPensions are about people – real people. The images of beautiful, aspirational models can turn off the cynical, younger target market – especially when it relates to the rather unattractive subject of pensions.
Pensions Made Simple
Pensions Made SimpleAIB, under the banner of their life assurance company Ark Life, produced this easy to read booklet as an educational giveaway explaining in layman's terms the importance and benefits of saving for retirement.
Global Pension Puzzle
Global Pension PuzzleSaving for old age is not only a problem for the Irish domestic market - it is a global phenomenon. The easy to read booklet explains in layman's terms how other countries are tackling retirement planning.