ATEX

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ATEX Branding

A new company should get its branding right at the beginning.

The longer you hold on to a ‘owner created’ brand, the more difficult it becomes to change something that might be fundamentally flawed.

Whatever the brand looks like, that is how the clients recognise the company through its stationery, website and other media.

 

In this case, the original ATEX was swamped by the ‘Business Solutions’, misguided by the ABS and the incorrect grammar in the tag line.

The new strong, confident visual helped the Owner become widely recognised at meetings and events and gained confidence within his client base.

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