Pension Guides

Ark Life and Aviva Ireland commissioned us to write and produce a series of authoritative publications – including ‘A Guide to Inheritance Tax’, ‘Life made Simple’ and ‘Pensions made Simple’.

Ark Life and Aviva Ireland commissioned us to write and produce a series of authoritative publications – including ‘A Guide to Inheritance Tax’, ‘Life made Simple’ and ‘Pensions made Simple’.

These are widely promoted in the press – and the people who ask for copies form an excellent direct marketing database.

To explain the global pensions deficit in layman’s terms, we created the specialist ‘Pensions Puzzle’ guide shown, which is mainly used with journalists for PR purposes, but has relevance to all members of the working community.

Our work on these guides has been recognised in the form of a full set of awards from the Irish Direct Marketing Association – gold, silver and bronze.

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Visuals

  • Pensions Made Simple thumbweb Pensions Made Simple
    Pensions Made Simple
    AIB, under the banner of their life assurance company Ark Life, produced this easy to read booklet as an educational giveaway explaining in layman's terms the importance and benefits of saving for retirement.
  • AIB Puzzle Book thumbweb Global Pensions Puzzle
    Global Pensions Puzzle
    Saving for old age is not only a problem for the Irish domestic market - it is a global phenomenon. The easy to read booklet explains in layman's terms how other countries are tackling retirement planning.