A major distributor of electrical equipment within Ireland, APHaslam are a Dublin-based family firm. The company represents major European and Global brand names within the industry and distributes and supplies equipment to contractors for installation through out the country.
A fall in the company's turnover over the recent economic downturn has prompted action to improve its marketing and sales activities. Supporting Marketing Consultant, Bernard Lynch, Equinox Partners were pleased to assist in reviving the company's brand image and to introduce significant and impactful branding, advertisements and brochureware.
An 'APHaslam Workshop' sub-brand was further developed to promote the company's in-house activities supplying electrical contractors with pre-assembled, safety approved equipment.
APHaslam Logo development
APHaslam Logo developmentThe brand logo had been partially developed in-house, but needed a logical adaptation to allow it to be readable with the introduction of a brighter 'AP' as part of a dynamic supporting colour palette.
Re-launching the APHaslam brand
Re-launching the APHaslam brandOnce the brand logo had been introduced, it needed to be applied to matérial that announced APH's presence within the trade press, customer interaction and at displays & exhibitions.
APHaslam Ads & Catalogue
APHaslam Ads & CatalogueDevelopment of the advertisements rolled out across a range of products and suppliers. The Company's product catalogue had been in production for 2 years, but needed a dynamic, impactful cover with immediate 'call-to-action' contact details and map.
The APHaslam Workshop
The APHaslam WorkshopAs part of their service to Ireland's electrical contractors, the *APHaslam Workshop* provides bespoke and fully safety checked assemblies of control and relay boxes, earth bars and hazardous area approved equipment.