Equinox Partners
Design Works For You

“Good Design is Good Business….Design sells products, creates efficient work areas and produces impactful, effective packaging and sales materials – Design Works for You!”

So said Tom Watson, President and CEO of IBM!

If there is a choice between a badly designed, unhelpful product (or an unattractive piece of literature) and one that is well crafted and considered, which one would YOU choose!

As a client, you will benefit from Equinox Partners 35 years of unique experience and our thoughtful results within the design disciplines of graphic, product, packaging and advertising will satisfactorily fulfil your business design brief.

You will see from our portfolio here, that we have worked for both large international organisations (GlaxoSmithKline, AIB Bank, ExCel) and smaller privately owned companies (ProTrust, H2Ozone, Musical Fidelity).

Our long-term client relationships have shown that the work produced for you will be based on commitment, responsiveness and originality. We love what we do. Every day is different. Branding and print production of marketing materials and advertising campaigns one day – packaging or designing a product the next.

Clients refer to us about anything related to the visual presentation of their business – promotion, product development, signage, office interiors, exhibitions and displays – and we will either make our own recommendations or make constructive suggestions as to possible solutions. And you can rely on us to deliver when we say we will with first class, professional results.


Conveniently located in Central London, the partners established the business in 1988 on the equal balance of their backgrounds of graphic and product design – hence, Equinox Partners.

Michael Taylor

Michael’s experience of 12 years as consultant product designer with Colin Cheetham Design Partnership and Roberts Weaver (with the young Jony Ive), has been followed by nearly 35 years of going-it-alone with graphic design partner, Clare Newton.

“The logical approach that is behind Products, is also applied to our Graphic Design work. There has to be a consistency and common sense to all design work and its aims to communicate and ensure audience interaction.

“I love that, as a designer, I can work for myself and actually solve people’s issues by coming up with effective, satisfactory solutions that arrive on time!

My greatest reward is when the client says ‘Thank you. Looks good. Brilliant job.'”

Clare Newton

‘Female Inventor of the Year’ with her ’CupTake®’ patented drinks carrier, Clare won the Guinness World Record for her World’s Longest Composite Photograph ever exhibited (at nearly 1km long and over 80,000 images).

Clare created the costumes for the ‘The River of Power’  – law firm, CMS Cameron McKenna’s City of London Lord Mayor’s Show Parade.

Following the London Olympic Games in 2012, Clare photographically recorded all the UK’s Paralympians and, specifically with the current medal-winners, created her show ‘Spirit of Legends’ that was displayed at London’s Canary Wharf Gardens and later at the Buckingham Museum in Aylesbury.

Clare has self-published a series of books on the environment and is currently supported by RHS Bursaries to create engaging photographic displays on the theme of ‘Seeds’.


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