EQUINOX PARTNERS BLOG

If you are like me and a bit of a geek and love mechanised office desk kit, then you may well have one of these! The delightfully eccentric ‘Staple Wizard’ automatic mechanical stapler by Rexel.  #Repair #Recycle #Reuse  #Staple Wizard You will find that eventually the bushings in the mechanism disintegrate, and since these devices

“It’s just a logo” ‍No! ‘Branding’ represents the personality of your business. It is a vital marketing tool to leverage customer decisions. It becomes recognised by your customers. It represents what your business stands for and gives them confidence in their loyalty. A strong brand stirs customer emotions, both positively and negatively! By establishing an overall

Jeremy Bond was a financial marketing genius, whose companies, Moorgate Marketing and latterly, FMCi, served as consultants to a wide variety of banks and insurance companies, both nationally and internationally.

Star British Audio name is now Austrian On 13 May 2018, Austrian manufacturer Pro-Ject Audio Tuning purchased British electronics manufacturer Musical Fidelity from its founder, Antony Michaelson. https://theaudiophileman.com/project-musical-fidelity-buy-news/ Equinox Partners are proud to have been involved with the creation of number of visual concepts for the company’s product range over many years. Some have borne fruit

To celebrate one year on from the 2012 Games, ExCeL London commissioned Equinox Partners to utilise the Olympic and Paralympic pictograms that symbolised the disciplines held within their halls, to recognise the key officials involved and the four Gold medal winners who contributed to the success of the Games for Great Britain. ExCeL London was

Zanshuri Group design and manufacture outstandingly efficient, state-of-the-art Personal Computers – and now are becoming well known for the export of equipment for data centres around the world, the largest being in Lagos, Nigeria.   However, when ‘Made in the UK’ is such a novelty and the performance and efficiency of these products show such

Equinox Partners were frequently tasked with delivering simple leaflets as leave pieces. By distilling down the messages into the areas shown we managed to satisfy the client’s needs without unnecessary additional wording and crowding space. Here is how we structure a sales message: Strong image and cover layout. Branding – keep to guidelines. In this

This article appeared 24th April 2018. Design is, to the fullest extent, the end-to-end thought processes that go into providing an entertaining, memorable and informative experience to benefit your company and its business. You have decided to invest in a stand space at a trade show. But don’t go cheap. It is your shop window

The History of The Royal Hospital and Collegiate Church of St Katharine by the Tower is a fascinating one.  Named after the 4th century Christian martyr, the medieval church and hospital were originally located next to the Tower of London. It was founded in 1147 by King Stephen’s wife, Queen Matilda (or Maud) of Boulogne who created and endowed her foundation to commemorate the

The quality of the presentation of a company’s financial services is vital in sealing the relationship with their clients – whether they are long-established or a new prospect. Unlike many other industries, Financial Services organisations often present a Promise. Printed graphic materials provide customers and agents with a token of faith – and tangibly emphasise