Integra International

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Integra International

As I wrote the script for the back of Mark Saunders’ business card when we designed it…

Integra International is a global association of Independent Accounting Firms and Business Advisors that shares professional knowledge and offers expanded services to meet their clients’ national and international needs.

All our Members are committed to the highest professional standards and fully understand the local culture and the exacting demands of their clients.

By calling on their international connections for advice and referrals, they are able to add value to their services by providing innovative accounting, regulatory and tax solutions.

The client required an updated version of their presentation folders, and through our business network The Prosper Club, their CEO, Mark Saunders requested that Equinox Partners create a new design to the updated Integra design guidelines.

Designed and printed in the UK, the folders were distributed to over 130 members globally.

All new members to the Integra network are welcomed with a smart engraved stainless steel ballpen, also sourced by Equinox Partners.

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The visual consistency of a global organisation’s brand is vitally important, so it is essential that one point of contact is maintained for design, if not production.

Equinox Partners prepare artworks for output in any region. Members probably attend most Integra International conferences globally and these have recently been held in London, Dallas and Singapore.

The sight difference in the US version was to comply with the US output requirements. Resized Vector Graphic files were sent direct via WeTransfer to the production company in St Louis and to the local agent in Singapore.

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Integra International’s European, Middle East, India & Asia (EMEIA) was held June 20/21st in the sweltering heat of Europe’s most southernmost capital, Athens.

Equinox Partners have pre-developed the idents for 2024’s conferences in Athens, Paris and Vienna and these are applied to the ‘Welcome’ banners, tee-shirts, polo shirts and tote bags as a reminder of the happy occasion, but also to reinforce the brand’s tribal nature of Conference that brings together all the members of this august body of accountants and financial practitioners.

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