EQUINOX PARTNERS BLOG

The quality of the presentation of a company’s financial services is vital in sealing the relationship with their clients – whether they are long-established or a new prospect. Unlike many other industries, Financial Services organisations often present a Promise. Printed graphic materials provide customers and agents with a token of faith – and tangibly emphasise

Sir David Jack is to be remembered as the main driving force behind one of the UK’s – and the World’s – foremost pharmaceutical companies. He was responsible, as Research and Development Director at Glaxo in the late 1960s, for putting in train a series of events that would take the company, and their subsidiary

The Royal Mail commissioned the ‘Private Life of Mail’ which took 18 months to complete. Of nearly 10,000 respondents, it uncovered what people really feel about their mail and how they react to it. People place value on things they can touch. Print Mail has physical properties that beat anything visual that is received digitally.