Author: eqAdmin

The Silent Salesmen for Financial Services

Posted on by eqAdmin

The quality of the presentation of a company’s financial services is vital in sealing the relationship with their clients – whether they are long-established or a new prospect.

Unlike many other industries, Financial Services organisations often present a Promise. Printed graphic materials provide customers and agents with a token of faith – and tangibly emphasise the responsibility the organisation has to the arrangement.

They reflect the quality of that commitment and also provide the end client with the confidence of knowing that they are dealing with an organisation of substance and worth.

Everybody likes to receive a gift and these materials become a Silent Salesman – to remain behind long after meetings and consultations, reminding the recipient of the service and duty to the relationship.

Equinox Partners have many years experience in assisting financial services companies develop their graphic presentations. Whether it’s for retail mortgage providers or for the more exclusive high-net-worth Private Banking sector, our clients receive personal attention and our commitment to provide a comprehensive and cost-effective service.

View on-line at  http://issuu.com/flyingscud/docs/equinox_partners_booklet_2014/1  and give us as call today – and we will send you our hard copy brochure to see what we are talking about!

The Sir David Jack Memorial

Posted on by eqAdmin

Sir David Jack is to be remembered as the main driving force behind one of the UK’s – and the World’s – foremost pharmaceutical companies. He was responsible, as Research and Development Director at Glaxo in the late 1960s, for putting in train a series of events that would take the company, and their subsidiary Allen & Hanbury, from manufacturers of ‘formula’ baby milk and cough pastilles to the highest echelons of their industry. 

Asthma, a killer affliction in the late 1940s and 50s, became a mere inconvenience – relieved by a succession of increasingly effective treatments developed at Greenford in West London and Ware in Hertfordshire.

With outstanding foresight, many key pharmaceutical products were developed by Glaxo during Sir David Jack’s tenure of his post between 1961 and 1987. By creating their own pharmaceutical products, rather than relying on external research groups, the company could protect their own medications and benefit from the following years’ income by fielding their own  unique Intellectual Property.

By developing a methodology of research, the teams established an effective control of mucus-secreting cells – the main problem with asthma – without the debilitating side-effects. Thus this process was extended to other afflictions of the human body, ultimately providing GlaxoSmithKline with a platform on which to generate a portfolio of highly profitable, global products that exists and is still in development today.

The Power of Direct Print Mail

Posted on by eqAdmin

The Royal Mail commissioned the ‘Private Life of Mail’ which took 18 months to complete.

Of nearly 10,000 respondents, it uncovered what people really feel about their mail and how they react to it.

  • People place value on things they can touch. Print Mail has physical properties that beat anything visual that is received digitally. People love something more (24% more in fact) if you can touch and feel it.
  • Print Mail is memorable. It stimulates the area of the brain responsible for long-term memory and that helps keep a brand in the front of the mind. This reaction to it is largely unconscious and instinctive as it works on the part of the brain responsible for decision making.
  • Print Mail creates a more genuine “two-way relationship” between a brand and its customers. You can see it, touch it, feel it, hold on to it…even smell it. It appeals to all of the senses like no other channel.
  • Print Mail generates an emotional response. The production values reinforce brand values in a deeply intuitive way.
  • Print Mail is not just sender to recipient – 23% of all mail is shared with at least one other.
  • Print Mail has high retention. On average 17 days for targeted advertising mail, 38 days for door drops and 45 days for bills and statements. 51% of emails are deleted or ignored within two seconds.
  • We love digital of course and there’s no denying that in some instances it’s the best channel, but the research is conclusive – there really is something special about Direct Mail.
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